The New Old Age Blog: Grief Over New Depression Diagnosis

When the American Psychiatric Association unveils a proposed new version of its Diagnostic and Statistical Manual of Mental Disorders, the bible of psychiatric diagnoses, it expects controversy. Illnesses get added or deleted, acquire new definitions or lists of symptoms. Everyone from advocacy groups to insurance companies to litigators — all have an interest in what’s defined as mental illness — pays close attention. Invariably, complaints ensue.

“We asked for commentary,” said David Kupfer, the University of Pittsburgh psychiatrist who has spent six years as chairman of the task force that is updating the handbook. He sounded unruffled. “We asked for it and we got it. This was not going to be done in a dark room somewhere.”

But the D.S.M. 5, to be published in May, has generated an unusual amount of heat. Two changes, in particular, could have considerable impact on older people and their families.

First, the new volume revises some of the criteria for major depressive disorder. The D.S.M. IV (among other changes, the new manual swaps Roman numerals for Arabic ones) set out a list of symptoms that over a two-week period would trigger a diagnosis of major depression: either feelings of sadness or emptiness, or a loss of interest or pleasure in most daily activities, plus sleep disturbances, weight loss, fatigue, distraction or other problems, to the extent that they impair someone’s functioning.

Traditionally, depression has been underdiagnosed in older adults. When people’s health suffers and they lose friends and loved ones, the sentiment went, why wouldn’t they be depressed? A few decades back, Dr. Kupfer said, “what was striking to me was the lack of anyone getting a depression diagnosis, because that was ‘normal aging.’” We don’t find depression in old age normal any longer.

But critics of the D.S.M. 5 now argue that depression may become overdiagnosed, because this version removes the so-called “bereavement exclusion.” That was a paragraph that cautioned against diagnosing depression in someone for at least two months after loss of a loved one, unless that patient had severe symptoms like suicidal thoughts.

Without that exception, you could be diagnosed with this disorder if you are feeling empty, listless or distracted, a month after your parent or spouse dies.

“D.S.M. 5 is medicalizing the expected and probably necessary process of mourning that people go through,” said Allen Frances, a professor emeritus at Duke who chaired the D.S.M. IV task force and has denounced several of the changes in the new edition. “Most people get better with time and natural healing and resilience.”

If they are diagnosed with major depression before that can happen, he fears, they will be given antidepressants they may not need. “It gives the drug companies the right to peddle pills for grief,” he said.

An advisory committee to the Association for Death Education and Counseling also argued that bereaved people “will receive antidepressant medication because it is cheaper and ‘easier’ to medicate than to be involved therapeutically,” and noted that antidepressants, like all medications, have side effects.

“I can’t help but see this as a broad overreach by the APA,” Eric Widera, a geriatrician at the University of California, San Francisco, wrote on the GeriPal blog. “Grief is not a disorder and should be considered normal even if it is accompanied by some of the same symptoms seen in depression.”

But Dr. Kupfer said the panel worried that with the exclusion, too many cases of depression could be overlooked and go untreated. “If these things go on and get worse over time and begin to impair someone’s day to day function, we don’t want to use the excuse, ‘It’s bereavement — they’ll get over it,’” he said.

The new entry for major depressive disorder will include a note — the wording isn’t final — pointing out that while grief may be “understandable or appropriate” after a loss, professionals should also consider the possibility of a major depressive episode. Making that distinction, Dr. Kupfer said, will require “good solid clinical judgment.”

Initial field trials testing the reliability of D.S.M. 5 diagnoses, recently published in The American Journal of Psychiatry, don’t bolster confidence, however. An editorial remarked that “the end results are mixed, with both positive and disappointing findings.” Major depressive disorder, for instance, showed “questionable reliability.”

In an upcoming post, I’ll talk more about how patients might respond to the D.S.M. 5, and to a new diagnosis that might also affect a lot of older people — mild neurocognitive disorder.

Paula Span is the author of “When the Time Comes: Families With Aging Parents Share Their Struggles and Solutions.”


This post has been revised to reflect the following correction:

Correction: January 24, 2013

An earlier version of this post misspelled the surname of a professor emeritus at Duke who chaired the D.S.M. IV task force. He is Allen Frances, not Francis.

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Starbucks Earnings Increased 13% in Latest Quarter



The company’s results were helped by a 6 percent increase in global sales at cafes open at least a year.


The performance reflects the turnaround Starbucks has made since its struggles during the recession. After bringing back its founder, Howard Schultz, as chief executive in 2008, the company embarked on a reorganization that included closing underperforming stores in the United States.


Mr. Schultz has said that the company has the ability to keep growing even through a turbulent economy because most people see Starbucks as an “affordable luxury.”


Starbucks said it earned $432.2 million, or 57 cents a share, in the quarter, up from $382.1 million, or 50 cents a share, a year earlier. Revenue in the period ending Dec. 30, the first quarter of Starbucks’s fiscal year, rose 11 percent, to $3.8 billion. Analysts had expected a profit of 57 cents a share and revenue of $3.85 billion, according to FactSet.


Shares rose 11 cents on Thursday, to $54.57 a share.


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House GOP seeks steep cuts while raising debt ceiling









— Stepping up their austerity campaign, House Republicans plan to demand far deeper spending cuts from President Obama to balance the federal budget in just 10 years, an extraordinary goal that would hit Medicare and other safety-net programs.


House Speaker John A. Boehner (R-Ohio), confronted with a more conservative Republican majority, agreed to the dramatic initiative to coax reluctant rank-and-file lawmakers Wednesday to approve a temporary suspension of the $16.4-trillion debt limit without any cuts in spending.


The new proposal to balance the budget in a decade would zero out the federal deficit almost twice as fast as previous Republican efforts.





"It's time for us to get serious about how over the next 10 years we balance this budget and put America on a sustainable fiscal path," the speaker said after the debt ceiling measure passed the House, 285 to 144. It now goes to the Senate, which is also expected to approve it.


The House vote puts the White House and Congress on another collision course in the budget battles that are expected to consume the first months of Obama's second term.


Republicans, who agreed to tax increases on the wealthy in the year-end budget deal, have insisted that the next round of deficit reduction must come from the spending side of the ledger.


But because Republicans want to protect the Pentagon, their approach would require steep reductions in domestic programs — particularly education, infrastructure investment and the safety net for low- and moderate-income Americans.


House Republicans will write their new budget in the coming weeks, but similar blueprints for eliminating the deficit in 10 years have pointed to austere measures: turning Medicare into a voucher-like program and raising the age at which seniors become eligible, cutting food stamps and school lunch subsidies, and holding other domestic accounts flat.


Republicans believe the public will be on their side, even though they lost the presidential election with the architect of the last House budget on the ticket. Rep. Paul D. Ryan of Wisconsin, the wonkish Budget Committee chairman, again will take the lead in crafting the new budget.


Ryan said he did not see the electoral loss as a rejection of the party's principles. "I think we need to do a better job of applying our principles to the problems of today, to show solutions to the country's biggest problems and how they relate in people's everyday lives," he told reporters Wednesday at a breakfast hosted by the Wall Street Journal.


The nation has been running record yearly deficits, topping $1 trillion, almost since Obama took office. That largely stems from plummeting tax revenue during the recession and increased spending on the recovery effort and on healthcare costs for an aging population.


The debt load doubled during President George W. Bush's two terms with the wars overseas, and continues to rise toward levels that many economists say would destabilize interest rates and the economy. Closing the budget gap would require a $5-trillion adjustment over the decade.


Some economists, such as Paul N. Van de Water, a senior fellow at the Center on Budget and Policy Priorities, say the political effort that would require could be better focused elsewhere.


"Trying to balance the budget is a needlessly ambitious goal," he said. "Certainly a reasonable interim goal would be to cut deficits enough to make sure the debt doesn't keep rising as a share of the economy."


The Senate, which is controlled by Democrats, plans to contrast the Ryan approach with its own budget, which is expected to raise revenue by closing tax breaks for the wealthy and loopholes that benefit specific industries, including oil and gas.


"The American people went to the polls and strongly endorsed the Democrats' balanced approach that puts jobs and the middle class first, calls on the wealthy to pay their fair share," said Sen. Patty Murray (D-Wash.), the incoming chairman of the Senate Budget Committee.


Even before April 15, when the House and Senate face a deadline to pass budgets, a series of built-in deadlines will force both sides to negotiate. On March 1, the federal budget faces $1.2 trillion in automatic spending cuts that both sides want to alter. Then on March 27, Congress will need to approve money for routine government operations, or risk a shutdown.


After the short-term debt ceiling measure expires on May 18, the ceiling would need to be raised again, although the Treasury could take measures to extend borrowing into July.


Conservatives continue to object to raising the debt ceiling, as was evident Wednesday when 33 opposed the measure. That forced Boehner to find Democratic votes for passage.


Boehner had sweetened the legislation to attract support by attaching a provision that would temporarily withhold the pay of senators or representatives if their chamber failed to produce an annual budget by the deadline. The tactic drew Democratic and Republican votes.


But some Democrats complained Wednesday that Republicans were simply setting up another "fiscal cliff." Rep. Sander M. Levin (D-Mich.) said, "House Republicans continue to play with economic fire."


lisa.mascaro@latimes.com





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CEO Tim Cook Hints at Apple's Future Growth in Q1 Earnings Call



Investors may have cringed at Apple’s revenue numbers in its Q1 2013 earnings call, but CEO Tim Cook took pains to point out that there is still a lot of room for growth when it comes to Apple product sales and profits.


There are a number of different ways Apple could continue to expand iPhone and iPad growth: introducing lower-priced options for emerging markets, bringing major changes to its product lines, or focusing on expanding to new geographic regions. For now, Apple seems to be focusing on the latter.


Although Apple has deeply embedded itself among U.S. mobile consumers, its presence abroad has been more slow going. And as with the past few quarters, that appears to be changing, particularly in China. “In terms of geographic distribution, we saw highest growth in China, and it was into the triple digits,” Cook said. Given that China is the world’s largest smartphone market, that’s the place you want it to happen and one of the few markets in the world that can keep the Apple growth machine humming.


Apple has had a difficult time in some emerging markets because of the iPhone’s high up-front cost. Other smartphone manufacturers like Samsung and Nokia have been aiming lower-end devices at these segments, but Apple’s only option is to flog its spendy iPhones. In China at least, buyers don’t seem to be put off by, something to which Cook was keen to draw attention. “It’s interesting to see how China is growing in importance for Apple so much so that they broke out their revenue [in its earnings release],” Gartner analyst Carolina Milanesi told Wired.


Uncharacteristically, Cook also drew attention to recent rumors circulating that iPhone demand could be waning due to reduced orders for iPhone 5 parts, gossip that fueled drops in Apple’s stock prices last week. Apple typically does not comment on rumors or reports.


“There have been lots of rumors about order cuts and so forth. Let me take a moment to make a comment on this,” Cook said in response to a question asking about the iPhone’s reported “deterioration in demand.” “I would suggest it’s good to question the accuracy of any kind of rumor about build plans… Even if a particular data point were factual, it would be impossible to accurately interpret what the data point meant for our overall business because the supply chain is very complex.”


And what about all those pesky other handsets available in a rainbow of screen sizes? Are those affecting iPhone sales, or will Apple ever expand to other screen sizes? Cook took a decidedly Steve Jobs (and Apple) approach, saying, “We put a lot of thinking into screen size and believe we picked the right one.” For years 3.5-inches was the right size, but in 2012 and 2013, the 4-inch display of the iPhone 5 is now Apple’s perfect phone size. It’s large enough to provide the user with a greater amount of information on screen (and make watching videos more pleasant), but not so large that it affects your ability to operate it with one hand.


As far as the iPad is concerned, the Windows-dominated PC space continues to be the area Apple hopes its slate will infiltrate. Although Cook openly acknowledged the iPad mini is likely cannibalized some iPad sales, and the iPad some Mac sales, he said that the Mac market is far smaller than that of Windows, and it’s out of Microsoft and its partners where the iPad will continue to take a chunk in the coming years.


“It is clear [the iPad] is already cannibalizing [Windows] some,” Cook said. “There’s a tremendous amount (of) opportunity there. I’ve said for two or three years now that the tablet market will be larger than the PC market at some point. You can see by the growth in tablets and pressure on PCs that those lines are beginning to converge.”


Now, if Cook can just get the line on his stock chart to move in the right direction.


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Obama inauguration TV viewership down by 17.2 million from 2009






LOS ANGELES (Reuters) – Some 20.6 million Americans watched President Barack Obama’s inauguration ceremony and related events on television, according to ratings data on Wednesday. That’s down sharply from his first inauguration in 2009.


TV ratings company Nielsen said 18 U.S. television networks and cable channels carried live coverage over about six hours of Monday’s swearing-in ceremony, speech and parade in Washington.






Monday’s TV audience was a drop of 17.2 million from 2009, when 37.8 million Americans – the highest number since Ronald Reagan’s 1981 inauguration – watched Obama formally take office as the first black president in U.S. history.


The Nielsen figures did not measure viewers who watched Monday’s daylong ceremonies online via live streaming on many TV channels, nor overseas audiences.


Second-term inaugurations of U.S. presidents have traditionally drawn smaller numbers of viewers than those for first terms.


Reagan’s 1981 inauguration drew the biggest television audience of the past 44 years, attracting some 41.8 million U.S. viewers, according to Nielsen.


(Reporting By Jill Serjeant; Editing by Bill Trott)


TV News Headlines – Yahoo! News





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Well: Long Term Effects on Life Expectancy From Smoking

It is often said that smoking takes years off your life, and now a new study shows just how many: Longtime smokers can expect to lose about 10 years of life expectancy.

But amid those grim findings was some good news for former smokers. Those who quit before they turn 35 can gain most if not all of that decade back, and even those who wait until middle age to kick the habit can add about five years back to their life expectancies.

“There’s the old saw that everyone knows smoking is bad for you,” said Dr. Tim McAfee of the Centers for Disease Control and Prevention. “But this paints a much more dramatic picture of the horror of smoking. These are real people that are getting 10 years of life expectancy hacked off — and that’s just on average.”

The findings were part of research, published on Wednesday in The New England Journal of Medicine, that looked at government data on more than 200,000 Americans who were followed starting in 1997. Similar studies that were done in the 1980s and the decades prior had allowed scientists to predict the impact of smoking on mortality. But since then many population trends have changed, and it was unclear whether smokers today fared differently from smokers decades ago.

Since the 1960s, the prevalence of smoking over all has declined, falling from about 40 percent to 20 percent. Today more than half of people that ever smoked have quit, allowing researchers to compare the effects of stopping at various ages.

Modern cigarettes contain less tar and medical advances have cut the rates of death from vascular disease drastically. But have smokers benefited from these advances?

Women in the 1960s, ’70s and ’80s had lower rates of mortality from smoking than men. But it was largely unknown whether this was a biological difference or merely a matter of different habits: earlier generations of women smoked fewer cigarettes and tended to take up smoking at a later age than men.

Now that smoking habits among women today are similar to those of men, would mortality rates be the same as well?

“There was a big gap in our knowledge,” said Dr. McAfee, an author of the study and the director of the C.D.C.’s Office on Smoking and Public Health.

The new research showed that in fact women are no more protected from the consequences of smoking than men. The female smokers in the study represented the first generation of American women that generally began smoking early in life and continued the habit for decades, and the impact on life span was clear. The risk of death from smoking for these women was 50 percent higher than the risk reported for women in similar studies carried out in the 1980s.

“This sort of puts the nail in the coffin around the idea that women might somehow be different or that they suffer fewer effects of smoking,” Dr. McAfee said.

It also showed that differences between smokers and the population in general are becoming more and more stark. Over the last 20 years, advances in medicine and public health have improved life expectancy for the general public, but smokers have not benefited in the same way.

“If anything, this is accentuating the difference between being a smoker and a nonsmoker,” Dr. McAfee said.

The researchers had information about the participants’ smoking histories and other details about their health and backgrounds, including diet, alcohol consumption, education levels and weight and body fat. Using records from the National Death Index, they calculated their mortality rates over time.

People who had smoked fewer than 100 cigarettes in their lifetimes were not classified as smokers. Those who had smoked at least 100 cigarettes but had not had one within five years of the time the data was collected were classified as former smokers.

Not surprisingly, the study showed that the earlier a person quit smoking, the greater the impact. People who quit between 25 and 34 years of age gained about 10 years of life compared to those who continued to smoke. But there were benefits at many ages. People who quit between 35 and 44 gained about nine years, and those who stopped between 45 and 59 gained about four to six years of life expectancy.

From a public health perspective, those numbers are striking, particularly when juxtaposed with preventive measures like blood pressure screenings, colorectal screenings and mammography, the effects of which on life expectancy are more often viewed in terms of days or months, Dr. McAfee said.

“These things are very important, but the size of the benefit pales in comparison to what you can get from stopping smoking,” he said. “The notion that you could add 10 years to your life by something as straightforward as quitting smoking is just mind boggling.”

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Edging From Europe, Britain Adds to Continent’s Unease


Oli Scarff/Getty Images


Prime Minister David Cameron of Britain speaking in London on Wednesday.







BRUSSELS — The French are engaged in a lonely military adventure in Africa. The Germans are preoccupied with domestic elections rather than regional affairs. Unemployment in some countries is at historic highs and economies across Europe are still mired in recession.




Now Prime Minister David Cameron of Britain has added to Europe’s malaise, vowing to reduce British entanglement with the European Union — or allow his people to vote in a referendum to leave the bloc altogether.


The pledge from the British prompted swift retorts from France and Germany, which said no member has the option of “cherry picking” whatever European rules it wants to enforce. But it reflected a growing sense of unease, not only in Britain but across the Continent, that while the acute phase of the financial crisis has passed, the challenge to Europe’s mission and even its membership has not.


Even the United States has injected itself into the matter, with an unusually public insistence that Britain, a close ally, stay in the union, fearing that its departure would heighten centrifugal forces that would weaken Europe as a diplomatic, military and financial partner.


With the threat of a sudden breakup of the euro zone appearing to recede in recent months, Europe has seen a resurgence of narrow national interests that risks swamping always-elusive common goals. The bickering is undercutting hopes in some circles that the struggle to save the euro had laid the groundwork for “more Europe.”


“As pressure from the financial markets recedes and a sense of urgency lifts, the appetite for serious reform is melting away like butter in the sun,” said Thomas Klau, head of the Paris office of the European Council on Foreign Relations. “Now that markets no longer hold a knife under leaders’ throats, they are slipping back into their normal mode, which is to manage their own immediate reality.”


For Mr. Cameron, with elections coming in 2015, that means heading off a challenge from the hard-right, anti-Europe U.K. Independence Party, known as UKIP, while shoring up support for his government, which recently admitted that its unpopular austerity program would have to be extended to 2018, analysts said. He is also anxious to avoid the sort of ruinous intraparty split over Europe that bedeviled the prime ministerships of two of his Conservative predecessors, Margaret Thatcher and John Major.


That comes against a backdrop of declining public support for British membership in Europe — only 45 percent last year, down from 51 percent in 2011, in polls conducted by the Pew Research Global Attitudes Project.


Mr. Cameron’s speech Wednesday in London calling for a referendum had been in the works for some time but, Mr. Klau noted, it was delivered at a moment when the European Union had begun to declare victory over doomsayers who predicted the common currency and even the whole union could crumble. This mood of calm, Mr. Klau said, has given leaders “the political space” to turn their eyes from Europe toward more pressing and, for politicians seeking re-election, far more important domestic concerns.


The decision by President François Hollande of France to send troops to Mali to halt an advance by rebels with ties to Islamist extremists reprises a long tradition of French interventions in its former African colonies — and has bolstered the Socialist president’s previously flagging popularity.


The French move has been supported by the European Union, whose member states share French fears about the spread of radicalism across the Mediterranean. But it has superseded the bloc’s own ambitions to become a serious player in global affairs and still left the French to fight mostly on their own. The union is sending some military trainers.


Europe’s economic troubles, meanwhile, are far from over, with much of the Continent expected to be in recession this year. Even Germany seems to be losing momentum — its economy contracted by 0.5 percent in the final months of last year. Elsewhere, unemployment is soaring to levels that could threaten grave social unrest, with more than a quarter of working-age people in Greece and Spain without jobs.


Alan Cowell contributed reporting from London.



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Mali conflict shakes country's faith in its leaders









BAMAKO, Mali — The commander of Mali's army is so confident of a swift French and Malian military victory against Al Qaeda-linked militias in his country's north that he declared that the war would be over in a month.


Taxi drivers and shopkeepers listened to Ibrahim Dahirou Dembele on crackly radios across this dusty capital Tuesday after the French military had driven militants out of the key central towns of Diabaly and Douentza on Monday.


But on one shady street corner in Bamako, university lecturer Yacouba Diallo, 30, who'd come for his customary afternoon glass of foamy bittersweet tea, wasn't sure that the Islamists could be so easily eliminated. He fears that once French troops depart, the threat will reemerge.





"The Malian military has been tested in this war and found wanting. Everyone knows that if there was no French intervention, the Malian army couldn't have resisted the jihadists," he said, downing the small glass of strong tea in a gulp.


"When I was young, I thought we had one of the strongest armies in the region, but with this war, I saw otherwise. I was shocked the army couldn't stop the Islamists' advance."


Like many Malians, Diallo is experiencing a crisis of confidence in the Malian state and its army. For him, the rapid retreat of the militants in the last few days isn't quite enough to erase the recent terror at the prospect of them reaching the capital and taking power, a fear that took shape as the rebels advanced southward this month, swiftly seizing territory.


The fear intensified after the Islamists overran the town of Konna on Jan. 10, threatening Mopti, about 140 miles from Bamako, and nearby Sevare, which is important for its major airport.


It was terrifying at the time, but sporting goods store owner Mamadou Traore, 41, who carries the latest smartphone in his pocket, can laugh about it now.


"Everyone was just expecting to see them here in Bamako. Everyone would have had to give up smoking," he said, chuckling huskily. "And everyone would have cut their pants short because that is what the Islamists say." (Some Muslim fundamentalists believe that a man's garment should not be worn below the ankle.)


Three militant groups — Ansar Dine; the Movement for Unity and Jihad in West Africa, known by its French initials, MUJOA; and Al Qaeda in the Islamic Maghreb, or AQIM — remain in the northern towns of Timbuktu, Gao and Kidal, according to Alexis Kalambry, editor of Les Echos newspaper in Bamako, whose journalists are filing reports from the north.


After the fall of Libyan leader Moammar Kadafi in 2011, militias swept across Mali's porous border with what activists say were truckloads of looted weapons, eventually launching a rebellion.


They took advantage of the chaos and paralysis that followed a military coup in Mali last March, seizing control of the country's north. Nomadic Tuareg fighters, under the banner of the National Movement for the Liberation of Azawad, launched a push to create an independent Tuareg homeland, but they were soon driven out by Ansar Dine and other extremists, who imposed a strict interpretation of Islamic law that is at odds with local custom.


Under that interpretation, they have been stoning people, amputating limbs and placing severe restrictions on women's clothing and movement.


France has deployed 2,150 troops out of a planned 2,500 in an effort — highly popular in Mali — aimed at driving out the Islamists, restoring the country's territorial integrity and stabilizing it politically. French flags are on sale in the capital along with the flag of Mali, which is being raised to celebrate the nation's participation in Africa's international soccer tournament, the Africa Cup of Nations, underway in South Africa.


"I really appreciate the bombing by the French forces," said Traore, the sporting goods store owner, surrounded by shelves loaded with dozens of uninflated soccer balls. "Anything that happens to those jihadists is a good thing. They fight in the name of Islam but they are not good Muslims. They abused women; they amputated people's limbs. How can you call them Muslims?"


Ask him about reports of civilian casualties in the French bombings and he swiftly brushes it aside.


"It's impossible to protect all civilians when bombing is going on," he said.


Traore's business has not been affected by the war, but Mali's economy was hit by the collapse of the tourist industry after extremists last year captured the main tourist sites in the north, including ancient mausoleums in Timbuktu, and after several kidnappings and killings of foreigners in the Sahel region in recent years.


"With the terrorist advance, no tourists are coming, so the economy is depressed," said Diallo, the university lecturer. "We don't know how long will it be before tourists come back to the northern cities."


Many Malians hope the French will stay at least a year, doubting as they doubt that Mali's army can protect them from the Islamists, even with a planned 3,300-strong force of regional African troops, about a third of whom have arrived in Mali.


"When France leaves, the question is whether it is possible for Malian troops to ensure security. That's the big question," Diallo said.


"The few remaining rebels might not be able to face French and Malian troops in battle, but what's going to be dangerous is they are here now and we don't know where they are, and they can launch bombings and attacks on the population at any time," he said. "They can still be dangerous."


robyn.dixon@latimes.com





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Google Ad Bleeding Slows as Larry Page Dismisses Mobile Fears



Investors like what they’re hearing from Google, despite a sickly-sounding Larry Page. The Google CEO argued on Tuesday’s earnings call that mobile won’t hinder his company’s core ad business because distinctions between devices are becoming moot.


After-hours traders sent Google shares up more than 5 percent late Tuesday afternoon after the company beat Wall Street expectations for the quarter.


Money poured into Google’s core advertising business as holiday shoppers hunted for gifts. Google Chief Business Officer Nikesh Arora said Google’s top 25 advertisers are spending an average of $150 million per year. Election spending on Google quintupled in 2012 compared to four years earlier, Arora said during the call, adding that in 9 of 11 “top Senate races … the candidate who spent more with Google was elected.” He also said that Psy, whose “Gagnam Style” video topped 1 billion views on YouTube, made $8 million on YouTube advertising alone.


But the most important number for the quarter may be the slowing decline in the “cost-per-click” for ads served on Google and on sites on its ad network. Cost-per-click rates fell by double-digit percentages each of the first three quarters of Google’s 2012 fiscal year. This past quarter, the drop shrank to a six-percent decline compared to the same period last year, while the cost-per-click actually rose by 2 percent since the last quarter.


Analysts have blamed the steep plunge in the value of Google’s ads, paradoxically, on the company’s success at driving the smartphone revolution. Mobile ads simply aren’t worth as much on smartphones, since users just don’t respond to them as much. Android, the world’s most popular smartphone operating system, puts Google’s ad-supported ecosystem into more hands, but at the same time that spread is diluting those ads’ value.


Arora said on the call that Google has implemented a new policy to reduce the number of ads displayed. He and Page said the decision was driven by a desire to improve the user experience by cutting back on too many ads. But the move would also seem to have the effect of cutting back on ad inventory, which could help shore up the value of individual ads even as more ads are served overall.


As for Page, he said he believes that dollars for mobile ads could as likely as not top the spending on desktop. He pointed to handsets like Google’s own Nexus 4 and other “modern” smartphones that he said render the distinctions among platforms and form factors irrelevant.


“We should be designing for the kind of mobile phones that we have right now that are state of the art,” Page said. “Those experiences should work on all devices pretty well.”


If that comes to pass, then the logical conclusion to draw would be that users would respond to ads in a similar way, regardless of what device they’re using. But Page also wasn’t willing to stake too much on predicting the future, calling the spread of mobile technology the most rapid period of technological change since the dawn of the personal computer.


“We live in uncharted territory,” he said.


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“Zero Dark Thirty” heads to Europe: will torture controversy follow?






LOS ANGELES (TheWrap.com) – Best Picture Oscar nominee “Zero Dark Thirty” rolls out in several Western European countries starting Wednesday, absent – at least for now – the firestorm of criticism that has accompanied its U.S. release.


The movie has been a lightning rod for detractors in the U.S. over its perceived endorsement of torture, an allegation that director Kathryn Bigelow and Sony executives have repeatedly denied.






“Overall, I believe Europeans are far less ambiguous than Americans when it comes to the use of torture,” Bruce Nash of box-office tracking service TheNumbers told TheWrap.


“To the extent that the film is perceived as pro-torture — whether it is or not, and I don’t believe it is — if that somehow became how the film is defined, that would hurt it at the box office,” Nash said. “But I don’t think that’s the case.”


Bigelow, screenwriter Marc Boal and several others involved with the picture have been in Europe for the past two weeks to promote the film. Boal told the New York Times that interviewers in France seemed to regard the torture issue as belonging to the Americans, and in fact appreciated the film’s head-on approach.


Indeed, the film begins its foreign run with a lot of momentum. The dark thriller about the hunt for Osama bin Laden was No. 1 in its first week of wide release on January 11 and has finished a strong second for the past two weeks.


Of course, the publicity surrounding the torture issue hasn’t hurt it at the box office in the U.S. The domestic haul for “Zero Dark Thirty” to this point is nearly $ 57 million, ahead of pre-release projections and likely heading for $ 100 million.


The film’s five Oscar nominations and the critical acclaim it has received have helped, too, but even Sony has acknowledged the flood of news stories raised the film’s profile.


Universal will be handling the film’s release in most countries in Western Europe, after buying rights to those territories from Megan Ellison’s Annapurna Pictures, which financed it and cut distribution deals territory by territory.


It will open in France and Switzerland on Wednesday and in the U.K and Finland on Friday. Its debut in Germany will be on January 31, and Austria, Sweden, Denmark, Italy, Norway and South Africa will follow in February. Regional distributors will handle the film’s February releases in Russia and Latin America, and the Annapurna is still considering a China run.


“Zero Dark Thirty” is one of three Best Picture Oscar nominees that is currently hitting overseas theaters with a distributor different than the one that handled its U.S.release.


Sony, which along with the Weinstein Company co-financed “Django Unchained,” is overseeing the foreign release of Quentin Tarantino’s slave saga. It opened last weekend and took in $ 48 million from 54 overseas markets.


DreamWorks’ “Lincoln,” distributed by Disney in North America, debuted in Spain and Mexico this past weekend via Fox.


With an explanatory preamble approved by director Steven Spielberg added, “Lincoln” opened to $ 2.3 million on 344 screens in Spain and to $ 729,000 on 259 screens in Mexico. “Lincoln” goes much wider next weekend, when it opens in 19 markets including Brazil, Germany, Italy, Russia and the U.K..


As for the torture controversy that accompanied “Zero Dark Thirty’s” U.S. release, it doesn’t seem to have caused the slightest ripple.


Indeed, the fact that torture has been used in the war against terror has been seen as a reality in Europe for some time.


In December, Europe’s highest court, the Grand Chamber of the European Court of Human Rights, concluded that techniques used routinely by the Bush-era CIA in connection with its extraordinary-renditions program constituted torture.


If torture does not become an issue, The Numbers’ Nash said it should do solid business. He pointed out that other U.S. films about the war on terror have done pretty well overseas. In 2006, “United 93″ made $ 31 million domestically and nearly $ 45 million overseas. Oliver Stone’s “World Trade Center” did $ 70 million in the U.S. and went to make $ 92 million abroad that same year.


Bigelow’s last movie, “The Hurt Locker,’” was about a U.S. bomb squad in the Iraq war, and it nearly doubled its $ 17 million domestic take, with $ 32 million from abroad in 2009. The bulk of that foreign run came after its surprise victory over “Avatar” for the Best Picture Oscar, however.


This weekend’s U.K. and France debuts will be telling, but Universal quietly opened “Zero Dark Thirty” on just 250 screens in Spain on January 4. With a minimum of criticism, politicians’ ire or public furor, the movie has taken in nearly $ 4 million over three weekends.


Movies News Headlines – Yahoo! News





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